White-Label Reseller Program
Sell Branded Merchandise Under Your Own Brand
Offer premium branded merchandise to your clients without managing production.
You control the customer and pricing. The Brand Portal handles fulfillment behind the scenes.
How the White-Label Program Works
As a White-Label Reseller, you act as the primary provider for your client while The Brand Portal fulfills every order quietly in the background. This allows you to expand your services, increase revenue, and strengthen client relationships — all without managing production.
- You Manage: You quote, communicate, and invoice your client.
- We Fulfill: TBP provides wholesale pricing, proofs, production, and blind shipping.
- You Earn: You keep the profit by selling at your own pricing.
Your Benefits
Why Agencies Love This Model
- You own the client relationship.
- You control all pricing and margins.
- Sell under your own brand — we stay invisible.
- Earn recurring revenue on every order.
What You Get
- Wholesale pricing on all products.
- Access to thousands of promotional items.
- Blind shipping to your client anywhere in the U.S.
- Artwork support, proofs, and production updates.
Flat Discount Pricing Model
The flat-rate discount is the simplest and most common reseller model. You receive a fixed discount off TBP’s retail pricing, and you may resell the product at any price you choose.
Standard Flat Discount
- Typical discount: 15%–25% off retail
- Your cost = TBP retail price minus your reseller discount
- You control your client’s final selling price
- You earn the profit on every order
Example:
Product retail price: $500
Your reseller discount: 20%
- Your cost: $400
- You charge your client: $500–$650 (your pricing)
- Your profit: $100–$250
Shipping, rush fees, setup charges, decoration fees, and any other supplier pass-through expenses are billed directly at cost, before taxes.
Roles & Responsibilities
Your Role as the Agency
- Show product options to your client.
- Set your own retail pricing.
- Invoice the client directly under your brand.
- Provide artwork and approvals to TBP.
- Deliver finished products to your client.
The Brand Portal’s Role
- Wholesale pricing for all products.
- Artwork help and production-ready proofs.
- Production management and logistics.
- Blind shipping to your client or your office.
- Complete behind-the-scenes fulfillment.
Is This Program Right for You?
The White-Label Program is perfect if you want to:
- Add branded merchandise as part of your agency services.
- Keep full control of the client relationship.
- Earn recurring revenue on every order.
- Sell merchandise under your own brand.
If you prefer a hands-off model with one-time payouts, try our Referral Program instead.